At 97prk, we take the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal information we collect when you use our platform, how we use and protect it, who we may share it with, and what rights you hold over your own data. We believe in full transparency — no hidden practices, no surprises.
These six principles summarise the foundation of 97prk's approach to data privacy. The full legal detail follows in the policy sections below.
97prk only collects the personal information that is strictly necessary to operate your account, process your PKR transactions, verify your identity, and comply with our legal obligations. We do not collect data for the sake of it.
Your personal data is protected using industry-standard encryption both in transit and at rest. 97prk employs technical and organisational security measures to guard against unauthorised access, accidental loss, and unlawful processing of your information.
Data collected by 97prk is used only for the specific purposes described in this Privacy Policy. We will not repurpose your data for unrelated activities without obtaining your explicit consent first — full stop.
You have the right to access, correct, and request deletion of your personal data held by 97prk. You may also object to certain types of processing and withdraw consent where processing is based on consent. Contact our support team to exercise any of these rights.
97prk does not sell, rent, or trade your personal information to third-party marketers or data brokers under any circumstances. Any data sharing with partners is strictly limited to what is necessary to deliver our platform services to you.
This Privacy Policy is written in plain, clear English so that every 97prk player in Pakistan can understand exactly how their data is handled. We update this policy whenever our practices change and notify players of material updates via their registered email address.
97prk is Pakistan's leading online gaming and sports betting platform, accessible at https://97prk.com. Throughout this Privacy Policy, references to "97prk", "we", "us", or "our" refer to the operator of the 97prk platform and all associated services, including the 97prk website, mobile site, wallet, and gaming interfaces.
97prk is the data controller in respect of the personal information collected from players and visitors to the platform. As data controller, 97prk determines the purposes and means by which your personal data is processed, and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.
This Privacy Policy applies to all personal information collected by 97prk through any channel — including account registration, deposits and withdrawals, gaming activity, customer support interactions, and your browsing behaviour on the 97prk website. It applies to all players located in Pakistan and any other jurisdiction where 97prk operates.
97prk collects personal information from you in three primary ways: information you provide directly, information collected automatically when you use the platform, and information received from third-party sources such as payment processors and identity verification providers.
Information you provide directly:
Information collected automatically:
Information from third parties:
97prk uses your personal data for the following purposes. Each purpose is tied to a specific legal basis, which is detailed in Section 4.
| Purpose | Examples |
|---|---|
| Account Management | Creating and maintaining your 97prk account, processing logins, managing your PKR wallet balance |
| Identity Verification (KYC) | Confirming your age (21+), verifying your CNIC or passport, completing AML checks before processing withdrawals |
| Payment Processing | Processing PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard; processing withdrawal requests to verified payment methods |
| Platform Provision | Delivering cricket betting, live casino, slot games, and the Jackpot Fishing arcade; settling bets; crediting winnings |
| Responsible Gaming | Monitoring for problem gambling indicators, enforcing deposit and loss limits, processing self-exclusion requests, sending reality check notifications |
| Fraud & Security | Detecting duplicate accounts, identifying suspicious betting patterns, preventing money laundering, investigating chargebacks |
| Customer Support | Responding to support tickets, live chat queries, and formal complaints; maintaining correspondence records |
| Marketing & Promotions | Sending bonus offers, PSL season promotions, and platform updates by email or SMS — only where you have consented |
| Legal Compliance | Meeting AML/CFT obligations, responding to lawful requests from regulatory or law enforcement authorities, maintaining financial records |
| Platform Improvement | Analysing aggregated, anonymised usage data to improve platform performance, user experience, and product offerings |
97prk will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or establishing a new lawful basis for processing.
97prk processes your personal data on the following legal bases, in accordance with applicable data protection principles:
97prk uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your login session, and analyse how the platform is used. When you first visit the 97prk website, you will be presented with a cookie consent notice allowing you to manage your preferences.
The following categories of cookies are used on the 97prk platform:
97prk does not sell, rent, or trade your personal data. We share your information only in the limited circumstances described below, and only to the extent necessary for the stated purpose:
97prk retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, and to resolve any disputes or enforce our agreements. The following general retention periods apply:
Once the applicable retention period expires, your personal data will be securely deleted or anonymised in a manner that prevents re-identification. Where deletion is not immediately technically feasible, your data will be isolated from active processing until deletion is completed.
97prk implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, disclosure, or alteration. These measures include:
As a 97prk player, you hold the following rights in respect of your personal data. To exercise any of these rights, please submit a written request to [email protected] with the subject line "Privacy Rights Request" and your registered account details. 97prk will respond within 30 days of receiving a valid request.
The 97prk platform is strictly intended for adults aged 21 years and above. 97prk does not knowingly collect personal data from any individual under the age of 21. Age verification is a mandatory step in the 97prk registration process, and enhanced KYC checks may be applied where age cannot be confirmed from initial registration information alone.
If you are a parent or guardian and believe that a minor in your care has registered with 97prk, please contact us immediately at [email protected] with the subject line "Minor Account Report". 97prk will investigate and act swiftly to close the account and delete the associated data.
97prk strongly encourages all account holders to use parental control software to prevent minors from accessing online gaming platforms, including 97prk. Information about parental controls is available from your device manufacturer and internet service provider.
97prk reserves the right to update or amend this Privacy Policy at any time. When material changes are made — for example, changes to the categories of data collected, new third-party sharing arrangements, or changes to your privacy rights — 97prk will:
Your continued use of the 97prk platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the revised policy. If you do not agree to the updated policy, you should stop using the platform and may request account closure by contacting our support team.
The current version of the 97prk Privacy Policy is always available at https://97prk.com/privacy-policy. Previous versions are available on request by emailing [email protected].
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 97prk handles your personal data, please reach out to our support team using the contact details below. All formal privacy-related correspondence must be submitted in writing by email:
Effective Date: 1 January 2026 | Version: 2026.1 | Language: English | This policy supersedes all previous versions.
These rights are available to every registered 97prk player. Email [email protected] to exercise any of them.
Request a full copy of all personal data 97prk holds about you, including how it is used and why.
Ask us to fix any inaccurate or incomplete information in your 97prk account profile.
Request erasure of your personal data where it is no longer needed, subject to our legal retention obligations.
Receive a portable copy of your data in a machine-readable format where technically feasible.
Object to 97prk processing your data for marketing or on the basis of legitimate interests at any time.
Pull back consent for marketing or any consent-based processing at any point without affecting prior activity.
Now that you know how 97prk handles your data, explore the platform with confidence. Cricket betting, live casino, jackpot slots — all in a secure PKR environment built for Pakistani players.
21+ only | Play responsibly | Privacy Policy applies | Pakistan players